Fuel Fundraising – Five Steps to Successful Storytelling – 19th September 2023

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The Clare Foundation is delighted to present this webinar in partnership with Fireside Fundraising.

Five Steps to Successful Storytelling

Fundraising, fundamentally, is storytelling. Where companies have the opportunity to sell you something – a chocolate bar, a glass of wine, a holiday – charities rely on donors buying into our stories.

However, these stories can be hard to find – and even harder to shape. When you know your service users well, you can struggle to put their story onto a page. You can end up missing major opportunities because you can’t explain why you do what you do in a simple, emotional way.

The session will run you through a five-step storytelling process. You’ll learn how to find, shape and tell stories in a way that connects donors emotionally to your cause. We’ll feature a live demonstration of turning a case study or a scrap of an idea into an emotional, simple story. Then you will get a chance to use these tools for yourself. You will leave equipped and inspired to build deeper emotional connections with your donors.

About our speaker – Andy King

Andy is an award-winning storyteller. In July 2022, Fundraising Magazine named him ‘the most influential fundraiser in the UK’. Andy’s passion is helping charities tell their most important stories to those with the power to change the ending. This has led him to kickstart fundraising programmes from a standing start to a value of £450,000 per year in 18 months. He has also transformed existing approaches to make them more effective and enjoyable – growing one programme from £300,000 to £1.7 million! He’s always excited to share tools, tips and tidbits that will make your story stronger.

Go to our events page for more details.


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