Session 1 – Unleashing the power of your brand – 1 March 2022
In this session, we’ll look at what makes a powerful charity brand and how to find and utilise your truth to create a brand that demands to be listened to and evokes an emotive response that drives engagement and action.
Session 2 – Creating compelling campaigns with amazing ROI – 8 March 2022
Campaigns are a charity’s best friend. In this session, we’ll share best practice for creating compelling campaigns and some tools to take away to create your own.
Session 3 – How to convert visitors into donations on your website – 15 March 2022
Every visitor to your site is a potential supporter so it’s really important you engage with them quickly and make it as easy as possible for them to find the information they need. In this session we’ll share top tips on how to do that, so you can start increasing the income raised through your site.
Session 4 – Digital giving – how to start and how to make it work for you – 22 March 2022
The world has changed beyond recognition and that has led to accelerated ‘digitisation’ of pretty much everything. Giving is at the very forefront of that revolution with so many traditional channels shut down by COVID-19. In this last session, we’ll be sharing what’s out there for you to utilise and how to make sure you get results.
Speaker Biography: Chris Rushbrooke
Chris is the founder and chief bear of Northern Bear. Chris has become a specialist in the not for profit and charity sector, leading the delivery of branding, websites and campaigns for local and national charities of all shapes, sizes and specialisms. In these sessions, Chris shares tips and insights about how to make your digital channels work best for you.
Northern Bear is a creative agency specialising in supporting charities and not for profits to do more good. Their services include branding, design, websites and campaigns.