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Fuel Fundraising – Five Steps to Successful Storytelling

19 September 2023 @ 10:30 - 11:30

Poster promoting 'Fuel Fundraising - Five Steps to Successful Storytelling' webinar. Tuesday 19th September 2023. Image of floating open book in an old fashioned library. Dark blue background. TCF logo.

The Clare Foundation is delighted to present this webinar in partnership with Fireside Fundraising.

Fundraising, fundamentally, is storytelling. Where companies have the opportunity to sell you something – a chocolate bar, a glass of wine, a holiday – charities rely on donors buying into our stories.

However, these stories can be hard to find – and even harder to shape. When you know your service users well, you can struggle to put their story onto a page. You can end up missing major opportunities because you can’t explain why you do what you do in a simple, emotional way.

The session will run you through a five-step storytelling process. You’ll learn how to find, shape and tell stories in a way that connects donors emotionally to your cause. We’ll feature a live demonstration of turning a case study or a scrap of an idea into an emotional, simple story. Then you will get a chance to use these tools for yourself. You will leave equipped and inspired to build deeper emotional connections with your donors.


19 September 2023
10:30 - 11:30




The Clare Foundation
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